Clark Howard

WICC600’s Clark Howard, Radio and TV consumer advocate, shows you how to save more, spend less and avoid getting ripped off.  Learn more on how to “save more and spend less”, Clark’s Motto for Life!
Call Clark at 877-87CLARK (877-872-5275) OR 404-892-8227 until 4:00pm weekdays.









Clark Howard

Weekdays 1:00pm-4:00pm

The consumer champion’s career has included stints in both government and private sectors. He was employed by the U.S. Air Force during the Vietnam War. He launched a travel agency in 1981 that grew into a chain with locations across metro Atlanta. In 1987, he sold the company at 31 and retired.

Clark found his way into the public eye almost by accident. While enjoying life on the pristine beaches of Florida, he was asked to be a guest on a radio show about travel. The response was so positive that he was given his own program, The Clark Howard Show.

In early 2009, The Clark Howard Show was expanded to HLN (formerly the Headline News channel) in an all-new weekend program. Viewers can watch the penny-pincher answers the best calls from his daily national radio show on Saturdays and Sundays at 6 a.m., noon and 4 p.m. ET. He also appears on HLN 16 times each day during the week with minute long consumer tips.

He is also a TV reporter on Atlanta’s ABC affiliate WSB-TV.

The financial help guru’s most recent book, 2007’s Clark Smart Real Estate, addresses relevant issues in today’s mortgage crisis. Clark has published eight books in total — with 2002’s Get Clark Smart and 2003’s Clark’s Big Book of Bargains both charting on The New York Times‘ “Best Sellers” list (No. 6 and No. 7, respectively). Clark’s books are available through, but as he tells listeners on his radio show, they’re cheaper used and can be had for free at the public library!

As an Atlanta native, Clark has always been very involved in improving his community. He started several civic programs, including Atlanta Volunteer Action, Volunteer Action, Inc., The Big Buddy Program and Career Action. With the help of his listeners, he has built 30 homes in and around metro Atlanta for Habitat for Humanity.